Good Enough

Good Enough

The hidden danger of collective illusions in community building and how to solve for them

Exploring the dangers of collective illusions in community building

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Max Pete
Aug 01, 2023
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I went down a YouTube rabbit hole a couple of weeks ago and came across this concept called Collective Illusion. According to Big Thing, a collective illusion is a situation where most people in a group go along with an idea that they don't agree with, simply because they incorrectly believe that most people in the group agree with it. 1

Having been fascinated with this concept, I started thinking about how this can apply to the world of community building. Particularly how collective illusion can be both a powerful force for togetherness, but also a potential pitfall. Shared beliefs and visions can unite members with a sense of purpose and belonging. However, when unchecked, collective illusions can lead to tunnel vision, exclusion, and even the suppression of diverse perspectives.

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